Bud Lite has been marketing taking over a town for a big party weekend. Well the secret town they took over is Crested Butte. They paid CB $500,000 to host the event. Rumor has it they've invested $24 million on the event.
Today about 6 large (767) charter jets have brought 1400 winners in. They have gated off Elk Avenue in CB, and painted the street blue. Aparently Michael Jordan, Pam Anderson, Jay-Z & Beyonce, and Aerosmith are all here. I think you'll be seeing an upcoming marketing campaign all based on this weekend.
And this was parked on the tarmac of the Gunnison airport to greet the guests.
They only gave out 3500 entry wristbands to locals, and since I work I didn't get one. I probably don't want to go anyways, 5000 people crammed into 5 blocks, doesn't sound like a ton of fun. Sour grapes.